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reltok...not just talk!


No marketer worth his/her salt would want to curb his opinions on things learnt in those marketing lectures. I am no different. reltoK - a portal created by Vineet Rajan - 2008 batch pass out of SIBM, Pune creates an awesome opportunity for marketing enthusiasts to link up and discuss some of the most pressing and relevant issues related to marketing. It also is an amazing platform for people who want to know more from others' experiences. Do follow up guys and register yourself for this amazing knowledge enhancing portal!

Obviously, I could not stop myself. So here is my post - trying to explain 'touchpoints' in retail parlance from a layman's perspective. Click here to read. Thanks!
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